Digital Asset Management
With over five years of specialized experience in enterprise Digital Asset Management (DAM) platforms and a 25-year foundation in professional photography, design, and content creation, I bring a uniquely strategic lens to organizing, optimizing, and activating digital assets for long-term business impact. I’m not just a DAM technician — I’m a creative strategist and metadata architect who understands how assets are created, curated, stored, and deployed across complex ecosystems. I partner with brands, agencies, and institutions to:
- Design scalable DAM solutions that fit existing workflows and anticipate future growth
- Implement metadata taxonomies and user permissions for maximum findability and governance
- Streamline asset lifecycle management, ensuring compliance, version control, and efficient collaboration
- Bridge technical structure with creative fluency, enhancing brand storytelling through optimized assets
- Consult on cross-functional integrations, connecting DAM platforms with CMS, PIM, and MarTech stacks
- Create and convert assets for multi-channel usage, informed by decades of hands-on creative work
Whether starting from scratch or optimizing a legacy system, I deliver clarity, consistency, and creative alignment — transforming digital chaos into strategic order.
