DAM Consulting - From Setup to Success
I specialize in designing and managing Digital Asset Management (DAM) systems that span multiple industries — including museums, marketing agencies, non-profits, higher education, historical archives, and corporate teams. I offer a unique blend of technical precision and creative fluency. From cultural preservation to campaign execution, I build scalable, intuitive infrastructures that enhance discoverability, protect asset integrity, and empower teams to work smarter. My goal is to help organizations transform their digital content from cluttered collections into strategic resources — tailored to their mission, workflow, and future growth.
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Museums & Cultural Institutions
I specialize in helping museums and archives transform their digital collections into accessible, discoverable cultural resources. With deep knowledge of metadata, rights management, and preservation workflows, I build DAM solutions that respect both curatorial intent and public accessibility.
Value Highlights • Design asset taxonomies that support cataloging and provenance • Implement controlled vocabulary and metadata standards (e.g., Dublin Core, VRA Core) • Collaborate with curators and registrars to align asset structure with exhibition and research needs • Enable public-facing access while protecting sensitive content and usage rights • Support digitization initiatives through scalable workflows and asset lifecycle planning
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Creative Agencies & Marketing Teams
I empower marketing teams to maximize creative impact by optimizing how they organize, store, and deploy digital assets across campaigns and channels. With 30 years as a creative professional, I offer both technical DAM mastery and firsthand insight into agency workflows.
Value Highlights • Streamline campaign asset storage and retrieval across teams • Develop taxonomy and tagging systems that prioritize speed, version control, and brand alignment • Enable integrations with CMS and creative tools for seamless deployment • Audit existing asset systems to identify pain points and resolve redundancies • Offer hands-on asset creation and adaptation for cross-channel use
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Higher Education
I help colleges and universities bring order and accessibility to sprawling collections of academic, administrative, and marketing assets. Whether managing departmental archives or central repositories, my DAM solutions support transparency, efficiency, and institutional memory.
Value Highlights • Organize assets across departments: marketing, admissions, development, student affairs, athletics, clubs • Support policy development around as set governance and licensing • Build searchable repositories for faculty publications, student projects, and historical records • Train staff on consistent upload, tagging, and access protocols • Provide metadata solutions that align with accessibility standards
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Businesses & Corporations
I partner with businesses to establish efficient, secure, and scalable digital asset systems that support marketing, operations, and cross-departmental collaboration. With a background in enterprise DAM and decades of content creation, I deliver systems that don’t just organize — they empower teams to perform.
Value HighlightsS • Centralize brand assets for internal and external use • Create permission-based frameworks to protect proprietary content • Integrate DAM with CRM, CMS, and project management tools • Standardize workflows to reduce asset duplication and bottlenecks • Provide cross-training for marketing, sales, and operations teams
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Non-Profit Organizations
I help mission-driven organizations manage digital content with clarity and purpose. My DAM solutions support transparency, storytelling, and donor engagement — making sure every photo, video, and report serves the mission effectively.
Value Highlights • Organize campaign content and donor assets for easy retrieval • Set up metadata systems that prioritize impact reporting and sharing • Build user access levels for volunteers, staff, and external partners • Optimize media for grant applications, outreach, and fundraising • Train staff for ongoing content maintenance and ethical management
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Preservation & Historical Societies
I bring order and accessibility to digital archives, helping preservation organizations protect, interpret, and share cultural heritage. My expertise bridges the technical demands of DAM with a deep appreciation for storytelling and historical accuracy.
Value Highlights • Digitize and catalog historical content with metadata tailored to provenance • Implement taxonomy standards like AAT, TGM, or custom schemas • Develop searchable repositories for researchers and the public • Build systems that balance conservation and open access • Consult on long-term storage and format migration best practices